Evidence - SBC Impact
Compelling, credible, recent, direct impact data
Evidence - SBC Impact
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Kier Olsen
DeVries
Senior Editor; Editor, The Drum Beat
The Communication Initiative
Vermont
  • United States

I began my time with The CI in February 2002. As Senior Editor and Editor of The Drum Beat, I write about a variety of development issues (such as polio) and approaches that have strategic communication as their foundation. It is a gift to find evaluation results that illustrate the impact of initiatives such as those using behaviour change communication and participatory approaches. In all my work, such as creating Drum Beats, I particularly enjoy building relationships with the network members with whom I communicate every step of the way.

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http://www.comminit.com

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Why the focus on direct impact data?

A common challenge from policy makers, funders, community members, people directly experiencing development issues, and governments is: Demonstrate your Impact. Prove that what you are doing works. The high quality, highly credible data presented on the cards below is designed to help you answer that question for your social change, behaviour change, community engagement, communication and media for development, strategy formulation, policy engagement and funding initiatives. At this link filter the research data to your specific interests and priorities

Why a playing cards design?

There is a physical pack of cards with this data (to get a copy please request through the comment form for any card). The card approach allows for easy identification and selection of relevant direct impact data in any context. For example if talking with a donor and you need to identify proof of impact say "take a look at the 7 of Hearts". Quick access can be provided to high-quality data for many areas of your work – funding, planning, policy, advocacy, community dialogue, training, partner engagement, and more. A card deck is also engaging, easy to use and share, a conversation starter, and a resource - and they are fun and different. So we kept that design for the online images as it can serve similar purposes. 

What are the criteria for inclusion?

The impact data presented meets the following high standard for inclusion criteria:

  • Positive change or trend in a priority development issue;
  • Social change or behaviour change strategy or process;
  • Randomized Control Trial or Systematic Review methodology;
  • High quality peer review journal published;
  • Numeric impact data point
  • Published since 2010.