Film, Skits, and Public Pledging - Handwashing Increase of 37% vs. 6%
Community and school-based events incorporating an animated film, skits, and public pledging ceremonies
Country of study
Cluster-randomized trial with 14 villages (clusters), each with 700-2,000 people
Journal paper title and link
Effect of a behaviour-change intervention on handwashing with soap in India (SuperAmma): a cluster-randomised trial
Excerpt from Abstract
"At 6 weeks' follow-up, handwashing with soap at key events was more common in the intervention group than in the control group (19% [SD 21] vs 4% ; difference 15%, p=0·005). At the 6-month follow-up visit, the proportion handwashing with soap was 37% (SD 7) in the intervention group versus 6% (3) in the control group (difference 31%; p=0·02). At the 12-month follow-up visit, after the control villages had received the shortened intervention, the proportion handwashing with soap was 29% (SD 9) in the intervention group and 29% (13) in the control group."