Nutrition Social Behaviour Change Communication - 87% of RCTs Reported a Significant Positive Effect on Early Initiation of Breastfeeding
Nutrition social behaviour change communication (NSBCC) interventions (interpersonal counselling, use of media (IEC materials, mass media, phone messaging), community mobilisation)
Overall, almost two-thirds of the studies reported a significant positive effect on early initiation of breastfeeding (EIBF). Of the 38 cluster RCTs studies reporting on exclusive breastfeeding (EBF), 33 (87%) found a statistically significant positive impact. All studies across all study designs: 6 out of 13 (46%) RCTs measured or reported on EBF and of these, 5 (83%) found a significant positive effect. Twenty-two out of the 51 (43%) cluster randomised trials measured and reported on EBF and of these, 20 (91%) reported a statistically significant positive impact.
Countries of study
38 studies from Asia, 35 from Africa, 6 from South America, and 1 from Europe
Systematic review with 80 studies (51 cluster RCTs and 13 RCTs)
Maternal and Child Nutrition; 2021
Journal paper title and link
The effectiveness of interventions on nutrition social behaviour change communication in improving child nutritional status within the first 1000 days: Evidence from a systematic review and meta-analysis
Excerpt from Abstract
"The overall intervention's effect was significant for exclusive breastfeeding (EBF) (odds ratio = 1.73; 95% confidence interval [CI]: 1.35-2.11, p < 0.001), HAZ [height for age z-scores] (standardized mean differences [SMD] = 0.19; 95% CI: 0.17-0.21; p < 0.001), WHZ [weight for height z-scores] (SMD = 0.02; 95% CI: 0.004-0.04; p < 0.001), and WAZ [weight for age z-scores] (SMD = 0.04; 95% CI: 0.02–0.06; p < 0.001). Evidence shows the effectiveness of NSBCC in improving EBF and child anthropometric outcomes."