Misinformation Exposure and Misinformation Impacts - Vaccine Intention down 6.2%-6.4%

Fri, 05/27/2022 - 08:10

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Strategy researched

The causal impact of exposure to online pieces of misinformation relating to COVID-19 and vaccines on the intent to accept a COVID-19 vaccine

Impact achieved

6.2% - 6.4% reduction in the total number of people who previously answered 'definitely' to taking the vaccine after being exposed to misinformation relating to COVID-19, compared to people who did not receive such misinformation, as well as a 5.7% reduction in those that previously responded definitely to accept the vaccine to protect others.

Countries of study

United Kingdom and United States

Research methodology

Pre- post-exposure study design with 8,001 respondents

Journal

Nature; 2021

Journal paper title and link

Measuring the impact of COVID-19 vaccine misinformation on vaccination intent in the UK and USA

Excerpt from Abstract

"[I]n both countries—as of September 2020—fewer people would ‘definitely’ take a vaccine than is likely required for herd immunity, and that, relative to factual information, recent misinformation induced a decline in intent of 6.2 percentage points (95th percentile interval 3.9 to 8.5) in the UK and 6.4 percentage points (95th percentile interval 4.0 to 8.8) in the USA among those who stated that they would definitely accept a vaccine."

Translation - see line 14

Summary at this link

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