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Misinformation Exposure and Misinformation Impacts - Vaccine Intention down 6.2%-6.4%

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Strategy researched
The causal impact of exposure to online pieces of misinformation relating to COVID-19 and vaccines on the intent to accept a COVID-19 vaccine
Impact achieved
Countries of study
United Kingdom and United States
Research methodology
Pre- post-exposure study design with 8,001 respondents
Journal paper title and link
Excerpt from Abstract
"[I]n both countries—as of September 2020—fewer people would ‘definitely’ take a vaccine than is likely required for herd immunity, and that, relative to factual information, recent misinformation induced a decline in intent of 6.2 percentage points (95th percentile interval 3.9 to 8.5) in the UK and 6.4 percentage points (95th percentile interval 4.0 to 8.8) in the USA among those who stated that they would definitely accept a vaccine."



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Submitted by Ben Duncan (not verified) on Mon, 07/17/2023 - 07:39 Permalink

This card highlights a significant public health CHALLENGE - the "infodemic" of mis and disinformation around COVID-19 and COVID-19 vaccines. This puts it out of line with other cards which are presenting SOLUTIONS - i.e. successful SBC or C4D interventions. At first glance it can seem that you are identifying vaccine misinformation as a useful intervention.... Maybe this should be the Joker in the pack of cards to show its a bit different ?

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