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Text-Based Reminders - Vaccination Rates Increased 26%

Strategy researched
Text-based reminders
Impact achieved
Country of study
United States
Research methodology
Two sequential RCTs
Nature; 2021
Journal paper title and link
Excerpt from Abstract
"The first reminder boosted appointment and vaccination rates within the healthcare system by 6.07 (84%) and 3.57 (26%) percentage points, respectively; the second reminder increased those outcomes by 1.65 and 1.06 percentage points, respectively. The first reminder had a greater effect when it was designed to make participants feel ownership of the vaccine dose.
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