Evidence - SBC Impact
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Evidence - SBC Impact
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Text-Based Reminders - Vaccination Rates Increased 26%

Thu, 05/26/2022 - 05:23
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Strategy researched
 
Text-based reminders
 
Impact achieved
 
 
Country of study
 
United States
 
Research methodology
 
Two sequential RCTs
 
Nature; 2021
 
Journal paper title and link
 
Behavioural nudges increase COVID-19 vaccinations
 
Excerpt from Abstract
 
"The first reminder boosted appointment and vaccination rates within the healthcare system by 6.07 (84%) and 3.57 (26%) percentage points, respectively; the second reminder increased those outcomes by 1.65 and 1.06 percentage points, respectively. The first reminder had a greater effect when it was designed to make participants feel ownership of the vaccine dose.

 

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  • Published since 2010.