Text-Based Reminders - Vaccination Rates Increased 26%

Thu, 05/26/2022 - 05:23

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Strategy researched

Text-based reminders

Impact achieved

Boosted appointment and vaccination rates within the healthcare system by 6.07 (84%) and 3.57 (26%) percentage points .

Country of study

United States

Research methodology

Two sequential RCTs

Nature; 2021

Journal paper title and link

Behavioural nudges increase COVID-19 vaccinations

Excerpt from Abstract

"The first reminder boosted appointment and vaccination rates within the healthcare system by 6.07 (84%) and 3.57 (26%) percentage points, respectively; the second reminder increased those outcomes by 1.65 and 1.06 percentage points, respectively. The first reminder had a greater effect when it was designed to make participants feel ownership of the vaccine dose.

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