Evidence - SBC Impact
Compelling, credible, recent, direct impact data
Evidence - SBC Impact
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
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Impact of ongoing ICDS programme on anthropometric measurements of pre-school children in Karnataka

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Jayalakshmi, H. K., R. K. Naik, et al. (1992). "Impact of ongoing ICDS programme on anthropometric measurements of pre-school children in Karnataka." Indian Journal of Nutrition and Dietetics 29(4): 132-138.

AIM: The Integrated Child Development Service (ICDS) in India was initiated in 1975 to improve the health and nutritional status of vulnerable groups through an integrated approach involving nutritional intervention, immunization and education. The impact of ICDS on the anthropometric dimensions (height, weight, mid-arm circumference, chest circumference, head circumference) of preschool children in Karnataka, India was assessed.

Results: All the measurements of ICDS children were higher than those of the control, non-ICDS children, although both groups had low values compared with ICMR standards. In the control group, a higher percentage of males were malnourished than females. In the ICDS group, a higher percentage of females were malnourished than males. When the nutritional status of children was classified according to the Indian Academy of Paediatrics, 8 and 34% of the control and ICDS children were normal, respectively. Although the ICDS had a beneficial effect on children, the quantity of supplements was inadequate to prevent malnutrition.

Why the focus on direct impact data?

A common challenge from policy makers, funders, community members, people directly experiencing development issues, and governments is: Demonstrate your Impact. Prove that what you are doing works. The high quality, highly credible data presented on the cards below is designed to help you answer that question for your social change, behaviour change, community engagement, communication and media for development, strategy formulation, policy engagement and funding initiatives. At this link filter the research data to your specific interests and priorities

Why a playing cards design?

There is a physical pack of cards with this data (to get a copy please request through the comment form for any card). The card approach allows for easy identification and selection of relevant direct impact data in any context. For example if talking with a donor and you need to identify proof of impact say "take a look at the 7 of Hearts". Quick access can be provided to high-quality data for many areas of your work – funding, planning, policy, advocacy, community dialogue, training, partner engagement, and more. A card deck is also engaging, easy to use and share, a conversation starter, and a resource - and they are fun and different. So we kept that design for the online images as it can serve similar purposes. 

What are the criteria for inclusion?

The impact data presented meets the following high standard for inclusion criteria:

  • Positive change or trend in a priority development issue;
  • Social change or behaviour change strategy or process;
  • Randomized Control Trial or Systematic Review methodology;
  • High quality peer review journal published;
  • Numeric impact data point
  • Published since 2010.