Evidence - SBC Impact
Compelling, credible, recent, direct impact data
Evidence - SBC Impact
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Social Norms Change - Iron Consumption Increased 315%

1 comment

Strategy researched

An intervention to improve descriptive, injunctive, and collective norms featuring educational modules, videos, and feedback on haemoglobin testing

Impact achieved

315% increase in self-reported iron and folic acid consumption in the intervention arm.

Country of study

India

Research methodology

Cluster RCT

Journal

Bulletin of the World Health Organization; 2021

Journal paper title and link

Self-reported iron and folic acid consumption in the intervention arm increased 315%

Excerpt from Abstract

"At follow-up, mean scores in self-reported iron and folic acid consumption in the control arm had decreased from 0.39 to 0.31 (21% decrease; not significant). In the intervention arm, mean scores increased from 0.39 to 1.62 (315% increase; P < 0.001). The difference between the two arms was statistically significant (P < 0.001). Each of the three norms also improved at significantly higher rates in the intervention than in the control arm (P < 0.001 for each norm). Changes in descriptive and collective norms (but not injunctive norms) were associated with changes in self-reported iron and folic acid consumption (P < 0.001 for both norms) ... Our results show that social norms can be improved and that these improvements are associated with positive behavioural changes. A social norms-based approach may help promote iron and folic acid consumption in India."

Summary at this link

 

Comments

Submitted by tturk on Thu, 05/18/2023 - 00:21 Permalink

An important consideration by donors and implementers is if the SBC interventions can be effectively scaled to achieve or reproduce similar results. Therefore, more detail on the degree of resource intensity would provide a better understanding of the potential of the approaches to achieve change at a population level.

Why the focus on direct impact data?

A common challenge from policy makers, funders, community members, people directly experiencing development issues, and governments is: Demonstrate your Impact. Prove that what you are doing works. The high quality, highly credible data presented on the cards below is designed to help you answer that question for your social change, behaviour change, community engagement, communication and media for development, strategy formulation, policy engagement and funding initiatives. At this link filter the research data to your specific interests and priorities

Why a playing cards design?

There is a physical pack of cards with this data (to get a copy please request through the comment form for any card). The card approach allows for easy identification and selection of relevant direct impact data in any context. For example if talking with a donor and you need to identify proof of impact say "take a look at the 7 of Hearts". Quick access can be provided to high-quality data for many areas of your work – funding, planning, policy, advocacy, community dialogue, training, partner engagement, and more. A card deck is also engaging, easy to use and share, a conversation starter, and a resource - and they are fun and different. So we kept that design for the online images as it can serve similar purposes. 

What are the criteria for inclusion?

The impact data presented meets the following high standard for inclusion criteria:

  • Positive change or trend in a priority development issue;
  • Social change or behaviour change strategy or process;
  • Randomized Control Trial or Systematic Review methodology;
  • High quality peer review journal published;
  • Numeric impact data point
  • Published since 2010.