Evidence - SBC Impact
Compelling, credible, recent, direct impact data
Evidence - SBC Impact
As of March 15 2025, The Communication Initiative (The CI) platform is operating at a reduced level, with no new content being posted to the global website and registration/login functions disabled. (La Iniciativa de Comunicación, or CILA, will keep running.) While many interactive functions are no longer available, The CI platform remains open for public use, with all content accessible and searchable until the end of 2025. 

Please note that some links within our knowledge summaries may be broken due to changes in external websites. The denial of access to the USAID website has, for instance, left many links broken. We can only hope that these valuable resources will be made available again soon. In the meantime, our summaries may help you by gleaning key insights from those resources. 

A heartfelt thank you to our network for your support and the invaluable work you do.
Time to read
1 minute
Print
a- a+
Published 2 years ago
Last updated 1 year ago
Read so far

Misinformation Exposure and Misinformation Impacts - Vaccine Intention down 6.2%-6.4%

1 comment
Strategy researched
 
The causal impact of exposure to online pieces of misinformation relating to COVID-19 and vaccines on the intent to accept a COVID-19 vaccine
 
Impact achieved
 
 
Countries of study
 
United Kingdom and United States
 
Research methodology
 
Pre- post-exposure study design with 8,001 respondents
 
Journal
 
Nature; 2021
 
Journal paper title and link
 
Measuring the impact of COVID-19 vaccine misinformation on vaccination intent in the UK and USA
 
Excerpt from Abstract
 
"[I]n both countries—as of September 2020—fewer people would ‘definitely’ take a vaccine than is likely required for herd immunity, and that, relative to factual information, recent misinformation induced a decline in intent of 6.2 percentage points (95th percentile interval 3.9 to 8.5) in the UK and 6.4 percentage points (95th percentile interval 4.0 to 8.8) in the USA among those who stated that they would definitely accept a vaccine."
 
Translation - see line 14
 
Summary at this link

 

Comments

User Image
Submitted by Ben Duncan (not verified) on Mon, 07/17/2023 - 07:39 Permalink

This card highlights a significant public health CHALLENGE - the "infodemic" of mis and disinformation around COVID-19 and COVID-19 vaccines. This puts it out of line with other cards which are presenting SOLUTIONS - i.e. successful SBC or C4D interventions. At first glance it can seem that you are identifying vaccine misinformation as a useful intervention.... Maybe this should be the Joker in the pack of cards to show its a bit different ?

Why the focus on direct impact data?

A common challenge from policy makers, funders, community members, people directly experiencing development issues, and governments is: Demonstrate your Impact. Prove that what you are doing works. The high quality, highly credible data presented on the cards below is designed to help you answer that question for your social change, behaviour change, community engagement, communication and media for development, strategy formulation, policy engagement and funding initiatives. At this link filter the research data to your specific interests and priorities

Why a playing cards design?

There is a physical pack of cards with this data (to get a copy please request through the comment form for any card). The card approach allows for easy identification and selection of relevant direct impact data in any context. For example if talking with a donor and you need to identify proof of impact say "take a look at the 7 of Hearts". Quick access can be provided to high-quality data for many areas of your work – funding, planning, policy, advocacy, community dialogue, training, partner engagement, and more. A card deck is also engaging, easy to use and share, a conversation starter, and a resource - and they are fun and different. So we kept that design for the online images as it can serve similar purposes. 

What are the criteria for inclusion?

The impact data presented meets the following high standard for inclusion criteria:

  • Positive change or trend in a priority development issue;
  • Social change or behaviour change strategy or process;
  • Randomized Control Trial or Systematic Review methodology;
  • High quality peer review journal published;
  • Numeric impact data point
  • Published since 2010.