Compelling, credible, recent, direct impact data
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
Time to read
less than
1 minute
Read so far

Evaluation of a primary health care programme in The Gambia. I. The impact of trained traditional birth attendants on the outcome of pregnancy

0 comments

Greenwood, A. M., A. K. Bradley, et al. (1990). "Evaluation of a primary health care programme in The Gambia. I. The impact of trained traditional birth attendants on the outcome of pregnancy." Journal of Tropical Medicine and Hygiene 93(1): 58-66.

Methods: In 1983 a primary health care (PHC) programme was introduced into the Farafenni area of The Gambia; an important component of this programme was the identification and training of a traditional birth attendant (TBA) in each village with a population of 400 or greater. The outcome of pregnancy has been documented among women resident in 15 villages which joined the PHC programme and in 26 which were too small to do so, for 1 year before and for 3 years after the start of the programme. In PHC villages 65% of women were assisted at delivery by a trained TBA during the post-implementation period and the proportion of women who delivered in a hospital or health centre increased.

Results: Both maternal and neonatal death rates fell in PHC villages during the post-intervention period, declining to about half the levels recorded during pre-intervention surveys during the last year of the study. In non-PHC villages there was also a fall in the maternal death rate but little change in the neonatal death rate. Trained traditional birth attendants probably played some part in improving the outcome of pregnancy in the Farafenni area but other factors, such as improvements in transport, may also have contributed.

Why the focus on direct impact data?

A common challenge from policy makers, funders, community members, people directly experiencing development issues, and governments is: Demonstrate your Impact. Prove that what you are doing works. The high quality, highly credible data presented on the cards below is designed to help you answer that question for your social change, behaviour change, community engagement, communication and media for development, strategy formulation, policy engagement and funding initiatives. At this link filter the research data to your specific interests and priorities

Why a playing cards design?

There is a physical pack of cards with this data (to get a copy please request through the comment form for any card). The card approach allows for easy identification and selection of relevant direct impact data in any context. For example if talking with a donor and you need to identify proof of impact say "take a look at the 7 of Hearts". Quick access can be provided to high-quality data for many areas of your work – funding, planning, policy, advocacy, community dialogue, training, partner engagement, and more. A card deck is also engaging, easy to use and share, a conversation starter, and a resource - and they are fun and different. So we kept that design for the online images as it can serve similar purposes. 

What are the criteria for inclusion?

The impact data presented meets the following high standard for inclusion criteria:

  • Positive change or trend in a priority development issue;
  • Social change or behaviour change strategy or process;
  • Randomized Control Trial or Systematic Review methodology;
  • High quality peer review journal published;
  • Numeric impact data point
  • Published since 2010.