Evidence - SBC Impact
Compelling, credible, recent, direct impact data
Evidence - SBC Impact
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Comprehensive longitudinal studies of child health, development and behaviour in Jamaica: Findings and policy impact

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Samms-Vaughan, M. (2008). "Comprehensive longitudinal studies of child health, development and behaviour in Jamaica: Findings and policy impact." West Indian Medical Journal 57(6): 639-644.

Background: Birth cohort and other longitudinal studies of children's health, development and behaviour have provided important information on child and adult outcomes. This has allowed evidence based policy and programme development targeted at issues specific to countries. Few studies have been conducted in developing countries. This paper reports on the findings and policy implications of two comprehensive longitudinal studies in Jamaica

Method: The findings of the Jamaican Birth Cohort Studies, conducted between 1986 and 2003, and the Profiles Project, a longitudinal study commencing in 1999 when children were six years, were reviewed. Recommendations from the studies and their impact on policy and programme development for Jamaican children were identified

Results: Policy and programme impact were identified in areas of child poverty intervention, parenting, social activities, violence and aggression, health and nutrition, screening and early intervention, setting of standards for early childhood institutions, gender, early childhood indicators and education and training. Policy and programme impact were national, regional and international.

Conclusion: Comprehensive longitudinal studies of children in developing countries, though costly, provide wide-ranging and important information for policy and programme development.

Why the focus on direct impact data?

A common challenge from policy makers, funders, community members, people directly experiencing development issues, and governments is: Demonstrate your Impact. Prove that what you are doing works. The high quality, highly credible data presented on the cards below is designed to help you answer that question for your social change, behaviour change, community engagement, communication and media for development, strategy formulation, policy engagement and funding initiatives. At this link filter the research data to your specific interests and priorities

Why a playing cards design?

There is a physical pack of cards with this data (to get a copy please request through the comment form for any card). The card approach allows for easy identification and selection of relevant direct impact data in any context. For example if talking with a donor and you need to identify proof of impact say "take a look at the 7 of Hearts". Quick access can be provided to high-quality data for many areas of your work – funding, planning, policy, advocacy, community dialogue, training, partner engagement, and more. A card deck is also engaging, easy to use and share, a conversation starter, and a resource - and they are fun and different. So we kept that design for the online images as it can serve similar purposes. 

What are the criteria for inclusion?

The impact data presented meets the following high standard for inclusion criteria:

  • Positive change or trend in a priority development issue;
  • Social change or behaviour change strategy or process;
  • Randomized Control Trial or Systematic Review methodology;
  • High quality peer review journal published;
  • Numeric impact data point
  • Published since 2010.