Why these direct impact cards?
People and organisations engaged in social change and behaviour change processes, strategies and actions (including related to social norms) are often asked:
"Do they work?';
"What is their impact";
"What evidence is there for making a contribution to progress on national and local development goals";
"How do they contribute to the struggles to achieve the SDGs"
And, other, similar questions.
At the same time we are all seeking to both fund, sustain, expand and grow the social change and behaviour change action we are undertaking, and striving to ensure our learning and perspectives are more influential in development policy making be that at local, national, regional or global contexts.
There is a common feeling in our field of work that these two dynamics should be more closely linked. That the availability of more compelling and credible impact data would help facilitate expanded levels of funding success and policy engagement.
UNICEF wanted to take a fresh look at this issue. It asked The Communication Initiative to be involved.
The key driving principles for the work that resulted, and continues, were to identify impact data meeting two requirements:
a. Viewed by donors and policy makers as highly credible according to their understanding of what constitutes credibility
b. Supports everyone in our common field of work to review and plan their work in the light of highly credible impact data.
Please also see: