Evidence - SBC Impact
Compelling, credible, recent, direct impact data
Evidence - SBC Impact
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
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Knowledge Translation - Doubled the Odds of Measles Vaccination and Tripled the Odds of Full DPT

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Strategy researched

A knowledge translation intervention that sought to increase vaccination uptake through evidence-based discussions with men and women on the cost of vaccination vs. the costs of treating measles

Impact achieved

Adjusting for baseline differences between intervention and control clusters with generalised estimating equations, the intervention doubled the odds of measles vaccination in the intervention communities (odds ratio (OR) 2.20, 95% confidence interval (CI) 1.24-3.88). It trebled the odds of full Diphtheria-Tetanus-Pertussis (DPT) vaccination (OR 3.36, 95% CI 2.03-5.56).

Country of study

Pakistan

Research methodology

RCT

Journal

BMC International Health and Human Rights; 2009

Journal paper title and link

Evidence-based discussion increases childhood vaccination uptake: a randomised cluster controlled trial of knowledge translation in Pakistan

Excerpt from Abstract

"The results support the hypothesis that evidence-based structured community discussions can increase vaccine uptake without relying on improvements of health service delivery."

Summary at this link

 

Why the focus on direct impact data?

A common challenge from policy makers, funders, community members, people directly experiencing development issues, and governments is: Demonstrate your Impact. Prove that what you are doing works. The high quality, highly credible data presented on the cards below is designed to help you answer that question for your social change, behaviour change, community engagement, communication and media for development, strategy formulation, policy engagement and funding initiatives. At this link filter the research data to your specific interests and priorities

Why a playing cards design?

There is a physical pack of cards with this data (to get a copy please request through the comment form for any card). The card approach allows for easy identification and selection of relevant direct impact data in any context. For example if talking with a donor and you need to identify proof of impact say "take a look at the 7 of Hearts". Quick access can be provided to high-quality data for many areas of your work – funding, planning, policy, advocacy, community dialogue, training, partner engagement, and more. A card deck is also engaging, easy to use and share, a conversation starter, and a resource - and they are fun and different. So we kept that design for the online images as it can serve similar purposes. 

What are the criteria for inclusion?

The impact data presented meets the following high standard for inclusion criteria:

  • Positive change or trend in a priority development issue;
  • Social change or behaviour change strategy or process;
  • Randomized Control Trial or Systematic Review methodology;
  • High quality peer review journal published;
  • Numeric impact data point
  • Published since 2010.