Compelling, credible, recent, direct impact data
Time to read
less than
1 minute
Read so far

Gender-Sensitive Curriculum - 16% of Regressive Attitudes Converted

Fri, 03/31/2023 - 09:50

Strategy researched

Discussion-based, facilitated classroom sessions to create awareness of gender-based discrimination, change dominant gendered perceptions, promote gender-equitable attitudes, raise girls' aspirations, and provide tools to participants to translate attitude change and greater aspirations into behaviour change

Impact achieved

Students in treatment schools have a 0.18 standard deviation higher attitude index than those in control schools (p < 0.01), or, equivalently, converted 16% of regressive attitudes. Behaviour became more aligned with gender-progressive norms by 0.20 standard deviations (p < 0.01). For example, the study found that the intervention generated more interaction with the opposite sex for both boys and girls. It also increased boys' participation in household chores - a shift in the direction of a more gender-equal division - and their support for their female relatives' ambitions.

Country of study


Research methodology

RCT with 14,809 students at baseline (across 149 treatment schools and 164 control schools)


American Economic Review; 2022

Journal paper title and link

Reshaping Adolescents' Gender Attitudes: Evidence from a School-Based Experiment in India

Excerpt from Abstract

"This paper evaluates an intervention in India that engaged adolescent girls and boys in classroom discussions about gender equality for two years, aiming to reduce their support for societal norms that restrict women's and girls' opportunities. Using a randomized controlled trial, we find that the program made attitudes more supportive of gender equality by 0.18 standard deviations, or, equivalently, converted 16 percent of regressive attitudes....[T]wo years after the intervention had ended, the effects had persisted. The program also led to more gender-equal self-reported behavior..."

Summary at this link


Add new comment

Your Priorities, Opportunities and Challenges? Complete the SURVEY

Why the focus on direct impact data?

A common challenge from policy makers, funders, community members, people directly experiencing development issues, and governments is: Demonstrate your Impact. Prove that what you are doing works. The high quality, highly credible data presented on the cards below is designed to help you answer that question for your social change, behaviour change, community engagement, communication and media for development, strategy formulation, policy engagement and funding initiatives. At this link filter the research data to your specific interests and priorities

Why a playing cards design?

There is a physical pack of cards with this data (to get a copy please request through the comment form for any card). The card approach allows for easy identification and selection of relevant direct impact data in any context. For example if talking with a donor and you need to identify proof of impact say "take a look at the 7 of Hearts". Quick access can be provided to high-quality data for many areas of your work – funding, planning, policy, advocacy, community dialogue, training, partner engagement, and more. A card deck is also engaging, easy to use and share, a conversation starter, and a resource - and they are fun and different. So we kept that design for the online images as it can serve similar purposes. 

What are the criteria for inclusion?

The impact data presented meets the following high standard for inclusion criteria:

  • Positive change or trend in a priority development issue;
  • Social change or behaviour change strategy or process;
  • Randomized Control Trial or Systematic Review methodology;
  • High quality peer review journal published;
  • Numeric impact data point
  • Published since 2010.