Counseling, Mobilization, and Media - 8 Percentage Point Difference in Acceptable Diet

Fri, 05/27/2022 - 07:22

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Strategy researched

Interpersonal counselling, community mobilization, and mass media

Impact achieved

6.4 percentage point (pp) increase in minimum dietary diversity and a 8 pp difference in minimum acceptable diet compared to non-intensive interventions.

Country of study

Vietnam

Research methodology

Cluster-randomized, nonblinded evaluation with cross-sectional surveys

Journal

Journal of Nutrition; 2017

Journal paper title and link

Social Franchising and a Nationwide Mass Media Campaign Increased the Prevalence of Adequate Complementary Feeding in Vietnam: A Cluster-Randomized Program Evaluation

Excerpt from Abstract

"...In the MPAs [modified per-protocol analyses], greater improvements in the intensive than in the nonintensive group were seen for minimum dietary diversity [DDE: 6.4 percentage points (pps); P < 0.05] and minimum acceptable diet (8.0 pps; P < 0.05). Significant stunting declines occurred in both intensive (7.1 pps) and nonintensive (5.4 pps) groups among children aged 24–59.9 mo, with no differential decline."

Translation - see line 26

Summary at this link

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