Evidence - SBC Impact
Compelling, credible, recent, direct impact data
Evidence - SBC Impact
As of March 15 2025, The Communication Initiative (The CI) platform is operating at a reduced level, with no new content being posted to the global website and registration/login functions disabled. (La Iniciativa de Comunicación, or CILA, will keep running.) While many interactive functions are no longer available, The CI platform remains open for public use, with all content accessible and searchable until the end of 2025. 

Please note that some links within our knowledge summaries may be broken due to changes in external websites. The denial of access to the USAID website has, for instance, left many links broken. We can only hope that these valuable resources will be made available again soon. In the meantime, our summaries may help you by gleaning key insights from those resources. 

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Blog content type - Private Group - April 16th - SEND NOTIFICATION

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People - who on each priority issue - based on comments submitted with survey for Summit 1. OPPORTUNITIES PROPOSED FROM BELOW (need 3): David Mowbray - Organisation Farm Radio International - Email Address mowbray.david@gmail.comTania Dhakhwa - Organisation UNICEF - Email Address tdhakhwa@unicef.orgName Natalia Cereser - Organisation Population Media Center - Email Address ncereser@populationmedia.orgAlawiyatu Usman Ibrahim - Organisation bauchi state primary health care development agency - Email Address alawiyatu115@gmail.comSara Nieuwoudt - Organisation University of the Witwatersrand - Email Address sara.nieuwoudt@wits.ac.zaAgaba Denis - Organisation Amplio Network - Email Address deniskido@gmail.comNaomi Ngaruiya - Organisation Kenya Red Cross Society - Email Address ngaruiya.naomi@redcross.or.ke*** A. Rising importance of the voices of the people with whom you work *** Farm Radio International works with local radio partners to exchange knowledge between local communities and those with more formal knowledge. We insist on a two way street and ensuring the voices and knowledge of the audience is heard and listened to. Name David Mowbray Organisation Farm Radio International Email Address mowbray.david@gmail.com**** I think the most important trend /opportunity that parallels international development in general is the increasing obsolescence of "outside experts" to effect change, but the funding needs to be channeled to that higher capacity to local/national contexts. OPPORTUNITIES: Increasing opportunities to affect norms via communication and popular music/art; More interest in systemization of the PROCESS of SBC. Promoting the fact that SBC in its best form is a project within a project, not an add on or something cooked up during a large project's proposal phase then assumed is covered by generic programming activities. Name Virginia Williams Organisation Catholic Relief Services Email Address virginia.williams@crs.org**** Reinforcing the feedback loop and listening in real time to our stakeholders/customers is more critical than ever to garner understanding and insights into behaviours. Much of this is done in an adhoc manner or when needed by the development organisation. Name Tania Dhakhwa Organisation UNICEF Email Address tdhakhwa@unicef.org

Why the focus on direct impact data?

A common challenge from policy makers, funders, community members, people directly experiencing development issues, and governments is: Demonstrate your Impact. Prove that what you are doing works. The high quality, highly credible data presented on the cards below is designed to help you answer that question for your social change, behaviour change, community engagement, communication and media for development, strategy formulation, policy engagement and funding initiatives. At this link filter the research data to your specific interests and priorities

Why a playing cards design?

There is a physical pack of cards with this data (to get a copy please request through the comment form for any card). The card approach allows for easy identification and selection of relevant direct impact data in any context. For example if talking with a donor and you need to identify proof of impact say "take a look at the 7 of Hearts". Quick access can be provided to high-quality data for many areas of your work – funding, planning, policy, advocacy, community dialogue, training, partner engagement, and more. A card deck is also engaging, easy to use and share, a conversation starter, and a resource - and they are fun and different. So we kept that design for the online images as it can serve similar purposes. 

What are the criteria for inclusion?

The impact data presented meets the following high standard for inclusion criteria:

  • Positive change or trend in a priority development issue;
  • Social change or behaviour change strategy or process;
  • Randomized Control Trial or Systematic Review methodology;
  • High quality peer review journal published;
  • Numeric impact data point
  • Published since 2010.