Compelling, credible, recent, direct impact data
Professor & Associate Director
Aga Khan University

Dr. Sajid Bashir Soofi is an endowed Professor of Paediatrics & Child Health and Associate Director in the Center of Excellence in Women and Child Health at the Aga Khan University, Pakistan. Dr. Soofi is a clinician-researcher and a public health scientist with vast experience in hospital and community-based research.


Dr. Soofi's research areas include maternal neonatal, child, and adolescent health with an emphasis on nutrition and infectious diseases. He has spearheaded multiple high-impact clinical trials and large-scale national and international nutrition surveys. His research emphasizes the integration of new-born, children, and nutrition interventions into existing health system programs. The evidence congregated through these trials has played an instrumental role in guiding policy and programs targeting MNCH survival.

He has successfully received 60 highly competitive research grants and brings very expedient collaborations from the leading funding agencies and academic institutions. He has published over 160 research publications in numerous high-impact international journals.

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Why the focus on direct impact data?

A common challenge from policy makers, funders, community members, people directly experiencing development issues, and governments is: Demonstrate your Impact. Prove that what you are doing works. The high quality, highly credible data presented on the cards below is designed to help you answer that question for your social change, behaviour change, community engagement, communication and media for development, strategy formulation, policy engagement and funding initiatives. At this link filter the research data to your specific interests and priorities

Why a playing cards design?

There is a physical pack of cards with this data (to get a copy please request through the comment form for any card). The card approach allows for easy identification and selection of relevant direct impact data in any context. For example if talking with a donor and you need to identify proof of impact say "take a look at the 7 of Hearts". Quick access can be provided to high-quality data for many areas of your work – funding, planning, policy, advocacy, community dialogue, training, partner engagement, and more. A card deck is also engaging, easy to use and share, a conversation starter, and a resource - and they are fun and different. So we kept that design for the online images as it can serve similar purposes. 

What are the criteria for inclusion?

The impact data presented meets the following high standard for inclusion criteria:

  • Positive change or trend in a priority development issue;
  • Social change or behaviour change strategy or process;
  • Randomized Control Trial or Systematic Review methodology;
  • High quality peer review journal published;
  • Numeric impact data point
  • Published since 2010.