Compelling, credible, recent, direct impact data
Project and Communication Coordinator
THR Malawi

My latest motivation is to become a fellow associate researching and building my capacity in the exciting area of public health and social and behavior change, most especially in Tobacco Harm Reduction projects, research, policy, advocacy and practice, with a particular focus on low and middle-income countries. While further gaining experience at Knowledge Action Change and Tobacco Harm Reduction Malawi. I have been able to gain working experience in project management, behavior change communication and research for the benefit of public health. In the last three years I have worked on different tobacco harm reduction projects ranging from documenting via film tobacco users' experiences with tobacco use and harms, disseminating; nicotine science, tobacco harm and harm reduction products information via digital and traditional media (most recently using Community radios), and also engaging and sensitizing communities in Malawi on Safer Nicotine Products and on the need to make the switch from unsafe tobacco use (negative behavior) to safe alternative products for tobacco harm reduction (positive behavior). I have also conducted a study on the Feasibility and Acceptability of tobacco harm reduction products among women who use traditional smokeless tobacco in Malawi.

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Why the focus on direct impact data?

A common challenge from policy makers, funders, community members, people directly experiencing development issues, and governments is: Demonstrate your Impact. Prove that what you are doing works. The high quality, highly credible data presented on the cards below is designed to help you answer that question for your social change, behaviour change, community engagement, communication and media for development, strategy formulation, policy engagement and funding initiatives. At this link filter the research data to your specific interests and priorities

Why a playing cards design?

There is a physical pack of cards with this data (to get a copy please request through the comment form for any card). The card approach allows for easy identification and selection of relevant direct impact data in any context. For example if talking with a donor and you need to identify proof of impact say "take a look at the 7 of Hearts". Quick access can be provided to high-quality data for many areas of your work – funding, planning, policy, advocacy, community dialogue, training, partner engagement, and more. A card deck is also engaging, easy to use and share, a conversation starter, and a resource - and they are fun and different. So we kept that design for the online images as it can serve similar purposes. 

What are the criteria for inclusion?

The impact data presented meets the following high standard for inclusion criteria:

  • Positive change or trend in a priority development issue;
  • Social change or behaviour change strategy or process;
  • Randomized Control Trial or Systematic Review methodology;
  • High quality peer review journal published;
  • Numeric impact data point
  • Published since 2010.