Compelling, credible, recent, direct impact data
Social and Behaviour Change Specialist
New York
New York

A communication practitioner with over 23 years’ experience in Development Communication with the UNICEF and a further 5 years’ experience in the field of advertising with two of the largest advertising agencies in the world. Have worked in UNICEF offices in Sri Lanka, the Pacific based in Fiji, Bangladesh, Nigeria, Ghana, Somalia, Kenya and briefly in Indonesia with FAO in 2008. Current based at UNICEF Head Quarters in New York, with the Immunisation Demand Team.  

Prior to joining UNICEF, I had over 5 years of experience working in two global communications agencies. McCann Erickson and J. Walter Thompson, (JWT).

I have a strong passion for the work I do around behaviour and social change and have experience in working in emergency as well as development contexts over the last 23 years. I now support the Immunisation Demand team as a Social and Behaviour Change Specialist. I lead the work around social listening and digital engagement related to vaccine hesitancy and demand for vaccines. I am also the lead on Capacity Building for Demand generation for Vaccine uptake. Additionally, I also support routine immunisation initiatives. 

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Why the focus on direct impact data?

A common challenge from policy makers, funders, community members, people directly experiencing development issues, and governments is: Demonstrate your Impact. Prove that what you are doing works. The high quality, highly credible data presented on the cards below is designed to help you answer that question for your social change, behaviour change, community engagement, communication and media for development, strategy formulation, policy engagement and funding initiatives. At this link filter the research data to your specific interests and priorities

Why a playing cards design?

There is a physical pack of cards with this data (to get a copy please request through the comment form for any card). The card approach allows for easy identification and selection of relevant direct impact data in any context. For example if talking with a donor and you need to identify proof of impact say "take a look at the 7 of Hearts". Quick access can be provided to high-quality data for many areas of your work – funding, planning, policy, advocacy, community dialogue, training, partner engagement, and more. A card deck is also engaging, easy to use and share, a conversation starter, and a resource - and they are fun and different. So we kept that design for the online images as it can serve similar purposes. 

What are the criteria for inclusion?

The impact data presented meets the following high standard for inclusion criteria:

  • Positive change or trend in a priority development issue;
  • Social change or behaviour change strategy or process;
  • Randomized Control Trial or Systematic Review methodology;
  • High quality peer review journal published;
  • Numeric impact data point
  • Published since 2010.