Compelling, credible, recent, direct impact data
Social & Behavior Change Officer
UNICEF
Peshawar
Khyber Pakhtunekhwa Pakistan

I am Social & Behavior Change Professional with 13+ years of Professional work experience with different UN Agencies and International organizations which includes 9 years’ experience specifically in the field of Communication & Community Engagement, Social and Behavior Change Communication & Advocacy in complex & conflict zones in Khyber Pakhtunkhwa Province in Merged Districts (FATA) Pakistan with projects focused on promoting Immunizations, mother & child health, Security & justice and emergency responses to floods and displaced population (Refugees & IDPs). Possess strong academic profile with Master’s in Political Science & a diploma in Mass Communication & Public Relations gained from University of Peshawar and Pakistan Institute of Modern Sciences (PIMs) respectively. I am currently working UNICEF In Pakistan as Social and Behavior Change Officer in Polio Eradication Program. 

I have Proven experience in Conflict & complex zones (worked in Internally displaced persons response 2012-13), floods in 2010 and security compromised areas like North Waziristan, South Waziristan, Southern KP and Khyber.  

Below are key areas of expertise,

·         Expertise in Communication and advocacy strategy development

·         Community led participatory Community Engagement Planning & Implementation.

·         Social and Behavior Change Communication.

·         Risk Communication and Community Engagement (RCCE).

·         Researches and digital insights (KAPs)/FGDs, monitoring and impact evaluation

·         Specialty in engaging religious leadership for positive Behavior Change.

·         Proven skills in developing key messages and IEC materials packages. 

·         Proven skills in developing Crisis Communication Strategy and handling crises situation.

·         Skills in working as Team player, drive for results and applying innovative approaches to work.  

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Why the focus on direct impact data?

A common challenge from policy makers, funders, community members, people directly experiencing development issues, and governments is: Demonstrate your Impact. Prove that what you are doing works. The high quality, highly credible data presented on the cards below is designed to help you answer that question for your social change, behaviour change, community engagement, communication and media for development, strategy formulation, policy engagement and funding initiatives. At this link filter the research data to your specific interests and priorities

Why a playing cards design?

There is a physical pack of cards with this data (to get a copy please request through the comment form for any card). The card approach allows for easy identification and selection of relevant direct impact data in any context. For example if talking with a donor and you need to identify proof of impact say "take a look at the 7 of Hearts". Quick access can be provided to high-quality data for many areas of your work – funding, planning, policy, advocacy, community dialogue, training, partner engagement, and more. A card deck is also engaging, easy to use and share, a conversation starter, and a resource - and they are fun and different. So we kept that design for the online images as it can serve similar purposes. 

What are the criteria for inclusion?

The impact data presented meets the following high standard for inclusion criteria:

  • Positive change or trend in a priority development issue;
  • Social change or behaviour change strategy or process;
  • Randomized Control Trial or Systematic Review methodology;
  • High quality peer review journal published;
  • Numeric impact data point
  • Published since 2010.