Compelling, credible, recent, direct impact data
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PARTICIPATORY ACTION - Policy, Strategy, and Investment Argument 3 from the Direct Impact Evidence

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There can be a tendency across the development spectrum to view people as "targets" for change. But the impact data that emerged in this process show that there can be a significant positive impact on the people directly affected by a development issue(s) when they work together to change the underlying structural, social, and contextual dynamics.



From a strategy and investment perspective, we need a high degree of trust that the results of a participatory action approach will result in demonstrated positive change on key priority issues. The impact data in this collection affirm that assumption: Very positive change does happen on key priority issues. Investment should follow.



Example Data

StrategyImpact
Social Health Activists

Neonatal Mortality Reduced: 30 vs. 44 per 1,000

Community Mobilisation

Nutrition Improved 12-17%

Trusted Gossip

Full Immunisation up 11.8%

Social Norms Change

Iron Consumption Increased 315%

Participatory Learning

Diabetes Reduced 20.7%

Policy Implication: That development organisations, local to international and small to large, adopt overall policies that stress the importance of genuinely participative processes as essential principles and policies for their work.



Strategy Implication: That development organisations implement strategies that focus staff time and institutional resources on the core roles and capacities required to ensure in-depth participation and decision-making by people and communities (physical and identity) through: working with communities to map their issues, capacities, and decision-making processes; helping to strengthen the spaces, platforms, and fora where those physical and identity communities gather to consider, discuss, debate, and decide the best way forward on the key issues; strengthening rights including child rights; creating processes for negotiation between "rights holders" such as governments and development organisations (which will have their priorities and debates) and "duty bearers", including geographic and identity communities (which will have their priorities and debates); providing substantive support for the people and voices that are marginalised in any context; and monitoring, observing, and providing substantive input and guidance on issues related to rights and equity.



Investment Argument Implication: That the compelling evidence demonstrating the direct impact of participatory SBC action across some core, high-priority development issues - for example, related to the crucial issues of nutrition (up 12%), immunisation (up 11%), and neonatal mortality (down 14 percentage points) - are advocated to funding organisations as further input to their data-driven investment decision-making.

 

Links to other strategic and investment Implications

INTRODUCTION: Policy, Strategy, and Investment Implications - SBC Direct Impact Evidence

WOMEN'S NETWORKS and GROUPS - Policy, Strategy, and Investment Implication 1 from the Direct Impact Evidence

VOICE, CONVERSATION, DIALOGUE - Policy, Strategy, and Investment Implication 2 from the Direct Impact Evidence

DIGITAL NETWORKS - Policy, Strategy, and Investment Implication 4 from the Direct Impact Evidence

STRUCTURAL CHANGE FOCUS - Policy, Strategy, and Investment Implication 5 from the Direct Impact Evidence

OVERVIEW AND GAPS - Policy, Strategy, and Investment Implications - SBC Direct Impact Evidence

... and this specific look at the implications for action on a 2 key child protection concerns. 

FEMALE GENITAL MUTILATION and CHILD MARRIAGE: Impact Data with Action Implications

 

Why the focus on direct impact data?

A common challenge from policy makers, funders, community members, people directly experiencing development issues, and governments is: Demonstrate your Impact. Prove that what you are doing works. The high quality, highly credible data presented on the cards below is designed to help you answer that question for your social change, behaviour change, community engagement, communication and media for development, strategy formulation, policy engagement and funding initiatives. At this link filter the research data to your specific interests and priorities

Why a playing cards design?

There is a physical pack of cards with this data (to get a copy please request through the comment form for any card). The card approach allows for easy identification and selection of relevant direct impact data in any context. For example if talking with a donor and you need to identify proof of impact say "take a look at the 7 of Hearts". Quick access can be provided to high-quality data for many areas of your work – funding, planning, policy, advocacy, community dialogue, training, partner engagement, and more. A card deck is also engaging, easy to use and share, a conversation starter, and a resource - and they are fun and different. So we kept that design for the online images as it can serve similar purposes. 

What are the criteria for inclusion?

The impact data presented meets the following high standard for inclusion criteria:

  • Positive change or trend in a priority development issue;
  • Social change or behaviour change strategy or process;
  • Randomized Control Trial or Systematic Review methodology;
  • High quality peer review journal published;
  • Numeric impact data point
  • Published since 2010.